Why It Matters

Are you unsure where you are meant to be going in your career?

Why do you do what you do? Do you want to move forward in your career?

It’s time for you to find your purpose and your WHY and achieve the career success you have been seeking..

Start with the free self-assessment:

Why It Matters

The self-assessment is a fillable PDF that has been specifically created to assist you in assessing and evaluating the extent to which you have defined your purpose, comprehended your personal values, and established a connection between your purpose and your career.


Get  the book


In a world where the average person changes jobs twelve times in their lifetime, it's more important than ever to know not only what you want to do but WHY you want to do it.
Author and educator Phil Charles wants to help you identify your unique purpose so that you can be satisfied and successful in your career.
Why It Matters is a step-by-step guide to help you determine your purpose and use it to discover your strengths and fast-track your career success.
Packed with actionable advice, exercises, and real-life examples, this book will help you find the work you were meant to do and show you how to use your strengths to create a successful career you love.
You will love this book if you like easy-to-understand strategies, practical tips, and thought-provoking questions
In this practical guide, Why It Matters, you will discover:

  • Why finding your WHY is essential for your career success
  • Why is it so important to know your purpose in life
  • Why do you lose your why
  • How to regain your why
  • Step-by-step process to find your purpose
  • And much more …

If you're ready to start living a life of purpose and meaning, Why It Matters is the book for you.



Finding Your Why

By Phil Charles | 14 February 2024

Overcoming Frustration with Purposeful Strategies for Technical Professionals Finding your why when your job is frustrating can be daunting, especially for technical professionals in science, technology, engineering and mathematics related industries.  Technologists aren’t quietly suffering; career dissatisfaction is real and pervasive. Addressing this dissatisfaction before it intensifies into a full-blown professional crisis is essential. Let’s…

Purpose-Driven Success: The Importance of Finding Meaning in Your Career

By Phil Charles | 29 November 2023

As a professional, I have come to understand the importance of finding purpose in my work. Purpose-driven success refers to the idea that individuals who have a clear understanding of their purpose are more likely to achieve success in their careers. In this article, I will explore the concept of purpose-driven success, what purpose means,…

Steps to Find Your Career Why 

By Phil Charles | 8 July 2022

How do you feel about your current career? If you feel things have been dragging a bit lately, and you’re experiencing more dread than delight on Monday mornings, it might be time to take a long, hard look at what you want – your ‘Why’.  The problem with finding a ‘Why’ is not every job…