If You Want to Tell a Better Story, Just Look in the Mirror

People have been telling stories for a long time. Your earliest human ancestors told stories to pass on knowledge. They used them as a way to understand their surroundings and their lives. Stories are proven to convey a message, teach a lesson or pass on information and history. You might want to teach your children…

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Great Storytellers Always Have a Clear and Defined Message

When you finish a great book, you know what happened. That might sound silly, but not all books do this. When preparing speeches or attempting to write the next great novel, they don’t always stick to a main message, lesson, or theme. They try to include too much. Better stories start out with a definite…

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Are You Using the 5 Cs of Great Storytelling?

Successful writers will tell you there are always certain components to a successful story. They will also tell you that rules are made to be broken. That means it won’t necessarily be a flop if your story doesn’t have the components we’re about to discuss. You can still tell great stories if you miss one…

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Use Storytelling to build your Professional Practice

We follow brands for many different reasons. We share their values, we like their products, we find their content helpful. The main reason is that we resonate with the story behind the brand.  As part of your professional branding, you need to craft and tell a good story. If you look at the companies you…

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